In the last post I've introduced the storygraph as new deliverable to visualize the user needs/touchpints grid. Now I want to show how the storygraph had become a tool for discovering common user journeys. I'm a designer with a background in anthropology. My whole career is made of encounters as a common space of dialogue and exchange. Every researcher More
The storygraph is a deliverable I made to visualize the user needs/touchpoint matrix. Then it became a powerful tool, but let’s start from the beginning. Two years ago I was trying to represent how people interact with a whole system, over time and space. Call it by other names: cross-channel experience design, multi-channel service design, More
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In the last post I've introduced the storygraph as new deliverable to visualize the user needs/touchpints grid. Now I want to show how the storygraph had become a tool for discovering common user journeys. I'm a designer with a background in anthropology. My whole career is made of encounters as a common space of dialogue and exchange. Every researcher More 
The storygraph is a deliverable I made to visualize the user needs/touchpoint matrix. Then it became a powerful tool, but let’s start from the beginning. Two years ago I was trying to represent how people interact with a whole system, over time and space. Call it by other names: cross-channel experience design, multi-channel service design, More