There are several key factors which impact a company’s decision how to shape their business. User reasearch, market data, context analysis are a life jacket to stay up to date about the most recent insights. Unfortunately — with a lot of studies and with data being constantly updated — it’s almost impossible to keep up. More
Ieri ho tenuto un webinar gratuito su come ripensare la content strategy per progetti responsive. Per me è stato un piacere, un modo per ricambiare l’impegno di persone come Federico, Maria Cristina, Nicola e Claudio in Architecta. Quando ho saputo che c’erano 200 iscritti ho pensato: ok Raffaele, hai una piccola responsabilità. La content strategy More
In the last post I've introduced the storygraph as new deliverable to visualize the user needs/touchpints grid. Now I want to show how the storygraph had become a tool for discovering common user journeys. I'm a designer with a background in anthropology. My whole career is made of encounters as a common space of dialogue and exchange. Every researcher More
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There are several key factors which impact a company’s decision how to shape their business. User reasearch, market data, context analysis are a life jacket to stay up to date about the most recent insights. Unfortunately — with a lot of studies and with data being constantly updated — it’s almost impossible to keep up. More 
In the last post I've introduced the storygraph as new deliverable to visualize the user needs/touchpints grid. Now I want to show how the storygraph had become a tool for discovering common user journeys. I'm a designer with a background in anthropology. My whole career is made of encounters as a common space of dialogue and exchange. Every researcher More