London Calling

by rainwiz. Average Reading Time: less than a minute.

London is looking for an identity strategy (brief).
The brand of the city is confused and needs to be synthesized.

London brand identity crisis

Territorial branding is a dangerous field.
Corporations have identities based on marketing factors: products, target, price, etc.
Places have a different mission: they have to represent everyone!

Despite the bad habits that are consolidated in my Country (see Magic italy and some other national shame), Moving Brands have decided to open a debate on the Web. Anyone can contribute simply interacting with @we_are_london on Twitter.

Simple. Shared. Social.
Maybe Surprising, for Silly over-aged governors that are Shoving Italy into decline.

One comment on ‘London Calling’

  1. Thanks for the write up and support. Keep one eye on what we get up to, there’s some good stuff already.


    The more people that know about this the better.



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