About Me

Experience designer, storyteller, photoethnographer. A mix of media fruition, freedom culture and social hyperinteraction. Please feed my curiosity! More

Blog

I digicont all’international journalism festival del 2013

È un caldo marzo romano. Io sto bevendo un amaro Montenegro. Sapore vero. “Pronto? Ciao Federico, dimmi.” “Si? Il mio webinar è piaciuto molto? Bene. Ah, l’hanno letto in tanti nella tua azienda? Beh, sono contento. Ah, c’è dell’altro? Se m’interessa presentare il mio lavoro al Festival del giornalismo? Beh, si, ma non so se More

Work

• Introducing the storygraph

  

  The storygraph is a deliverable I made to visualize the user needs/touchpoint matrix. Then it became a powerful tool, but let's start from the beginning. Two years ago I was trying to represent how people interact with a whole system, over time and space. Call it by other names: cross-channel experience design, multi-channel service design, More | More Work

Contact

• If you want to hire me, just drop a line here

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