There are several key factors which impact a company’s decision how to shape their business.
User reasearch, market data, context analysis are a life jacket to stay up to date about the most recent insights.
Unfortunately — with a lot of studies and with data being constantly updated — it’s almost impossible to keep up.
To make your life a bit easier, google developed the Databoard for Research Insights, which allows to browse some of Google’s recent research in a unique visualization tool.
The Databoard gives a proper answer to some big information foraging challenges:
- You don’t need to browse ugly reports: The databoard introduces a new way of presenting data. Any information is reported in a simple and beautiful way. Users can explore an entire study or jump straight to the topics or datapoints that they care about.
- You don’t need to cut and paste: Awesome insights and data are meant to be shared. When you find a brilliant piece of data, you definitely want to share it with a colleague, client, or a community on a blog or social network. Shareability is a design goal of google databoard that allows users to easlily share individual charts and insights or collections of data with anyone.
- You don’t need to reassemble the pieces of the puzzle: Imagine that you need to answer a specific question, like how people use their tablet at work, or how a specific type of consumer shops with his smartphone. What do you do? I suppose you start groping across multiple researchs to reassemble the pieces of the puzzle. The Databoard allows you to curate a customized report across multiple Google research studies.
- You don’t need to be a visual designer: The Databoard allows you to design custom infographic out of data points. Creating an infographic is quick and easy, and you can share the finished product with everyone you want.
- You don’t need a specific device: The Databoard is also optimized for all devices so you can comfortably explore the research on your computer, tablet, or smartphone.
You can find now 6 research studies including Youtube Insights – October 2013, Unlocking the HTML5 Opportunity: What’s the Holdup?, The New Multi-screen World, Mobile In-store shopper research, Mobile search moments.
To get started exploring the Databoard and creating your own infographic visit google.com/think/databoard.