London is looking for an identity strategy (brief).
The brand of the city is confused and needs to be synthesized.

Territorial branding is a dangerous field.
Corporations have identities based on marketing factors: products, target, price, etc.
Places have a different mission: they have to represent everyone!

Despite the bad habits that are consolidated in my Country (see Magic italy and some other national shame), Moving Brands have decided to open a debate on the Web. Anyone can contribute simply interacting with @we_are_london on Twitter.

Simple. Shared. Social.
Maybe Surprising, for Silly over-aged governors that are Shoving Italy into decline.