L’acquisto è uno dei comportamenti più studiati. M’immagino che freschi laureati di economia o giovani stagisti comunicatori stiano lavorando in delle stanze anguste con luci al neon, passando al vaglio milioni di record con i dati delle vendite cercando una legge, un principio, un postulato che spieghi in base a quali variabili le persone scelgono More
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