The comunication isn't using fear but is lead by aesthetics: climate change will destroy beauty.

I love this approach. It works. The photos are stunning.
I saw a lot of people moving towards the exibition attracted by the pictures, without any idea in matter of climate change: a smart way to involve new people on this cause!

You can also use the map of the 100 places to see what are we going to lose.

The 100 places is a multimedia communication project (made by Co+Life) that includes exhibitions, books, posters, postcards, television slots of the 100 stories, a good website for a planned user experience.

Territorial branding is a dangerous field.
Corporations have identities based on marketing factors: products, target, price, etc.
Places have a different mission: they have to represent everyone!

Despite the bad habits that are consolidated in my Country (see Magic italy and some other national shame), Moving Brands have decided to open a debate on the Web. Anyone can contribute simply interacting with @we_are_london on Twitter.

Simple. Shared. Social.
Maybe Surprising, for Silly over-aged governors that are Shoving Italy into decline.

As they say, a product, a platform, a protocol (three P).

It’s really impressive. It seems that the GooGuys have combined the intuition of wiki (collaboration), messaging (instant and delayed), social networking, tagging into an open source project (the 4th P).
The first sensation is: WOW. Is that possible?
The second one is: what about the experience of being overwhelmed by too much information?

After "the cloud", a new metaphor is served! The wave is an engaging concept: let’s surf it!
But old sailors know that waves are dangerous. In fact it’s really hard to imagine the interaction with a web application that is spread everywhere (API & Extensions).

Will Google give consistency and paths to waves? Will Google allow us to pass over and surf them?
As WebSailors, we’ll see. By the way, I’ve a lot of thoughts to share after this viewing:

• Connectivity is the power and the browser is the new operating system.
• There isn’t any message, just conversations (so cluterian!).
• Blogspace is affected by broadcast paradigma: post and comments.
• There isn’t any difference between message and feedback. Both are old words.
• Playback culture will defeat log culture.

P.S.

Come on folks, stop clapping at every feature… It’s sit-com style! Evertything seems unreal.