rainwiz :. » brand http://www.rainwiz.com A storm of fluid thoughts Sat, 04 Feb 2012 12:30:13 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 London Calling http://www.rainwiz.com/2009/08/27/london-calling/ http://www.rainwiz.com/2009/08/27/london-calling/#comments Thu, 27 Aug 2009 08:49:30 +0000 rainwiz http://www.rainwiz.com/?p=242 London is looking for an identity strategy (brief).
The brand of the city is confused and needs to be synthesized.

London brand identity crisis

Territorial branding is a dangerous field.
Corporations have identities based on marketing factors: products, target, price, etc.
Places have a different mission: they have to represent everyone!

Despite the bad habits that are consolidated in my Country (see Magic italy and some other national shame), Moving Brands have decided to open a debate on the Web. Anyone can contribute simply interacting with @we_are_london on Twitter.

Simple. Shared. Social.
Maybe Surprising, for Silly over-aged governors that are Shoving Italy into decline.

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