London Calling
by rainwiz. Average Reading Time: less than a minute.
London is looking for an identity strategy (brief).
The brand of the city is confused and needs to be synthesized.
Territorial branding is a dangerous field.
Corporations have identities based on marketing factors: products, target, price, etc.
Places have a different mission: they have to represent everyone!
Despite the bad habits that are consolidated in my Country (see Magic italy and some other national shame), Moving Brands have decided to open a debate on the Web. Anyone can contribute simply interacting with @we_are_london on Twitter.
Simple. Shared. Social.
Maybe Surprising, for Silly over-aged governors that are Shoving Italy into decline.
Thanks for the write up and support. Keep one eye on what we get up to, there’s some good stuff already.
http://abrandforlondon.wordpress.com/
The more people that know about this the better.
http://twitter.com/we_are_london
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